NEWPosted 5 hours ago

Job ID: JOB_ID_3719

Job Description

We are looking for an experienced Hightouch SME to support our client’s migration from SFMC SQL-based segmentation to Hightouch for audience creation, customer unification, and activation.

The ideal candidate will have a deep understanding of data schema design, identity resolution, trait/attribute creation, and audience building workflows within CDP platforms.

Responsibilities:

  1. Data Modeling & Unification
    Design and implement data models and schemas within Hightouch to support customer unification and downstream segmentation. Configure and optimize identity resolution and data unification workflows. Translate existing SFMC SQL-based logic into Hightouch’s data modeling framework.
  2. Trait / Attribute Creation
    Build traits in Hightouch (equivalent to Calculated Insights in Salesforce Data Cloud). Define and maintain derived fields, computed attributes, and customer-level metrics.
  3. Audience Segmentation & Migration
    Create audiences/segments in Hightouch using relevant filters and business logic. Migrate existing SFMC SQL segments into Hightouch gradually, ensuring functional parity and improved efficiency. Address Hightouch limitations with creative solutions and optimized workflows.
  4. Collaboration & Platform Support
    Work directly with Hightouch platform support when required for troubleshooting or advanced feature enablement. Partner with client architects and business teams to understand segmentation needs and translate them into scalable Hightouch configurations.
  5. Enhancement & Configuration Management
    Enhance the existing Hightouch setup to support additional segments, traits, and data sources. Implement best practices across ingestion, modeling, trait creation, and audience activation.
  6. Documentation & Governance
    Develop complete documentation for data models, schemas, traits, workflows, and segment logic from scratch.

Technical Skill:

  • Strong experience with Hightouch (Mandatory) – data modeling, traits, audiences, destinations.
  • Expertise in SQL and prior experience building audiences in Salesforce Marketing Cloud (SFMC).
  • Solid understanding of CDP concepts, including: identity resolution, customer unification, segmentation & calculated insights/traits.
  • Experience with data architecture and designing scalable schemas.
  • Familiarity with Salesforce Data Cloud concepts is a strong plus.

Preferred Qualifications:

  • Hands-on experience with Hightouch in an enterprise environment.
  • 6-9 years of experience in data engineering, marketing technology, or CDP platforms.
  • Experience migrating segmentation logic from legacy systems to modern CDPs.
  • Background in Salesforce ecosystem highly preferred.

Compensation & Location

Salary: $100,000 – $140,000 per year (Estimated)

Location: Columbia, SC

Recruiter / Company – Contact Information

Email: ndey574@gmail.com

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