Job ID: JOB_ID_2294
Role Overview: Business Data Analyst
The Business Data Analyst role in the San Francisco Bay Area is a pivotal position designed for a professional who thrives at the intersection of data science and marketing strategy. In this onsite capacity, you will be tasked with deciphering complex datasets to drive the growth of marketing and client loyalty initiatives across various geographic locations. This is not merely a reporting role; it is a strategic partnership where your insights will directly influence the trajectory of the business. The San Francisco Bay Area remains the global hub for data-driven innovation, and this role places you at the center of that ecosystem. As a Business Data Analyst, you are the bridge between raw data and executive decision-making. The organization relies on your ability to transform millions of rows of data into a coherent story that guides marketing spend and customer engagement strategies. You will be expected to stay abreast of industry trends in data science and marketing technology to ensure the company remains competitive.
Key Responsibilities
- Deep Dive Analysis: You will perform exhaustive analysis of large-scale client data to identify patterns, trends, and anomalies. This involves using advanced statistical methods to understand client behavior and preferences.
- Strategic Influence: By synthesizing complex data into actionable insights, you will help define client-centric strategies. Your work will inform how the organization approaches customer acquisition, retention, and overall market expansion.
- Reporting and Visualization: You will be responsible for the end-to-end creation of weekly and monthly reports. This includes the development of sophisticated dashboards using Tableau and Excel that provide a clear narrative of business performance.
- Cross-Functional Collaboration: You will report to the Analytics Manager but will have significant exposure to leadership and various business partners. Your ability to communicate technical findings to non-technical stakeholders is crucial.
- Ad Hoc Problem Solving: The business environment is dynamic. You will be expected to perform rapid, ad hoc analyses to answer pressing strategic questions from executive leadership.
- Data Governance: Ensure the integrity and accuracy of the data used in all reporting and analysis. You will work to optimize existing data pipelines and dashboarding processes for maximum efficiency.
Required Qualifications and Skills
- Analytical Prowess: A strong background in complex business analysis is required. You should have an innate curiosity that drives you to look beyond the surface of the numbers.
- Technical Toolkit: Proficiency in Tableau for data visualization and advanced Excel for data manipulation is mandatory. Experience with SQL for data extraction is highly preferred.
- Communication: Excellent verbal and written communication skills are essential for presenting insights to management and influencing business strategy.
- Experience: Prior experience in marketing, merchandising, or sales analytics is a significant advantage.
- Education: A Bachelor’s or Master’s degree in a quantitative field such as Statistics, Economics, Mathematics, or Business Analytics.
The onsite nature of this role in the Bay Area allows for high-touch collaboration with product managers and marketing leads, fostering a culture of rapid iteration and shared success. Your contributions will be visible at the highest levels of the organization, providing a clear path for career advancement into senior analytics management or strategic leadership roles. We are looking for a candidate who is not just a number cruncher but a storyteller who can use data to paint a picture of the future.
Special Requirements
Interview Mode: Face 2 Face. Requires submission of Visa status and SSN (last 4 digits).
Compensation & Location
Salary: $115,000 – $165,000 per year (Estimated)
Location: San Francisco, CA
Recruiter / Company – Contact Information
Recruiter / Employer: Nextogen Inc
Email: suresh.g@nextogen.com
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