Job ID: 3184508
Role Overview:
Tekjobs is urgently seeking a highly skilled and experienced Google Analytics SME / Lead to spearhead our data strategy, tracking implementation, reporting, and conversion optimization initiatives across various digital platforms. This is a critical remote role for an individual passionate about leveraging data to drive business growth and enhance user experiences.
Key Responsibilities:
- Tracking & Implementation: Define, develop, and implement comprehensive tracking requirements using Google Tag Manager (GTM). Ensure accurate and reliable data collection across websites and mobile applications, adhering to best practices and industry standards.
- Analysis & Reporting: Conduct in-depth analysis of website traffic, user journeys, conversion funnels, and other key performance indicators. Identify critical trends, user behavior patterns, and significant drop-off points to inform strategic decisions.
- Dashboard Development: Design, build, and maintain sophisticated automated reports and real-time dashboards using leading visualization tools such as Looker Studio (formerly Google Data Studio) and Tableau. Ensure data is presented clearly and accessibly for various stakeholders.
- Conversion Rate Optimization (CRO): Lead the planning, execution, and analysis of A/B and multivariate tests. Focus on improving landing page performance, optimizing user flows, and maximizing overall Return on Investment (ROI) for digital marketing campaigns.
- Stakeholder Collaboration: Effectively translate complex technical data and analytical findings into clear, concise, and actionable insights. Communicate these insights to Marketing, IT, and Executive teams, fostering data-driven decision-making across the organization.
Required Skills and Experience:
- Advanced expertise in Google Analytics 4 (GA4), including its reporting interface, data export capabilities, and dashboard customization.
- Strong hands-on experience with tracking implementation, including setting up goals, defining funnels, event tracking, and configuring custom dimensions & metrics within GA4 and GTM.
- Working knowledge of SQL for data querying and analysis, along with proficiency in JavaScript and HTML for debugging tracking implementations and understanding web technologies.
- Demonstrated experience with Pixels (e.g., Meta Pixel, LinkedIn Insight Tag) and other third-party tracking integrations.
- Familiarity with Google Search Console for website performance analysis and Looker Studio (Google Data Studio) for data visualization.
- A solid understanding of data privacy regulations such as GDPR, CCPA, and PIPEDA is highly desirable.
- Prior exposure to consent management platforms like OneTrust is considered a significant plus.
- Minimum of 8-10 years of relevant experience in digital analytics, data analysis, or a related field.
This role offers the opportunity to make a significant impact on our data-driven initiatives from a remote location. If you are a strategic thinker with a deep understanding of Google Analytics and a passion for optimizing digital performance, we encourage you to apply.
Compensation & Location
Salary: $120,000 – $180,000 per year
Location: USA, US
Recruiter / Company – Contact Information
Recruiter / Employer: Tekjobs
Email: dileep.y@saranshinc.com
Recruiter Notice:
To remove this job posting, please send an email from
dileep.y@saranshinc.com with the subject:
DELETE_3184508