Job ID: JOB_ID_6684
About the Role:
We are seeking a highly skilled AEP Architect (Adobe RTCDP) Architect to join our team for a remote contract position. This role is crucial for designing and implementing advanced Customer Data Platform (CDP) solutions using Adobe Experience Platform (RTCDP). You will be instrumental in developing and managing comprehensive 360-degree customer profiles, which are essential for data-driven analytics and strategic decision-making. The ideal candidate will lead CDP implementation initiatives, ensuring the successful delivery of business-critical capabilities and collaborating effectively with cross-functional teams to define and execute cutting-edge marketing technology strategies.
Key Responsibilities:
- Design and implement Customer Data Platform (CDP) solutions using Adobe Experience Platform (RTCDP).
- Develop and manage 360-degree customer profiles for analytics and decision-making.
- Lead CDP implementation and ensure delivery of business-driven capabilities.
- Collaborate with cross-functional teams to define and execute marketing technology strategies.
- Translate business requirements into segmentation strategies and audience logic.
- Drive end-to-end project lifecycle management (planning, execution, delivery).
- Implement identity resolution strategies (identity graphs, merge rules, etc.).
- Develop audience-based digital marketing strategies.
- Ensure effective utilization of real-time event data in marketing use cases.
Required Skills & Experience:
CDP & Marketing Technology
- Hands-on experience with Adobe Experience Platform (RTCDP) or similar CDPs.
- Strong understanding of customer segmentation and 360 customer views.
- Experience implementing and managing CDPs.
Data & Architecture
- Expertise in data architecture and data modeling.
- Experience integrating data from: CRM systems, Paid media, Social platforms, Offline sources.
Marketing & Analytics
- Strong knowledge of data-driven marketing and analytics.
- Experience working with real-time event data.
CRM & Automation
- Familiarity with Salesforce Sales Cloud and Salesforce Marketing Cloud.
- Experience with marketing automation platforms.
Adobe Experience Cloud
- Extensive hands-on experience with Adobe Experience Cloud products.
Identity Resolution
- Knowledge of identity graphs, profile merge rules, and identity service providers.
Strategy & Collaboration
- Ability to set strategic direction and execute initiatives.
- Strong cross-functional collaboration skills.
Project Management
- Experience managing full project lifecycle: Prioritization, Sequencing, On-time delivery, Budget adherence.
Essential Skills:
- Adobe Experience Platform (AEP) Architecture
- CDP (Customer Data Platform)
- Data Modeling & Architecture
- Digital Marketing Strategy
Desirable Skills:
- Adobe Experience Manager (AEM)
- Marketing Automation Technologies
Compensation & Location
Salary: $70 – $90 per year
Location: Remote
Recruiter / Company – Contact Information
Email: an.s@siriinfoinc.com
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