Job ID: JOB_ID_8562
About Us:
The Consumer Research team within Kroger Precision Marketing uncovers the “why” that complements the deep behavioral understanding 84.51 uniquely delivers. Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can. We strive to consistently bring this human understanding to the business and serve as a strategic partner to our clients.
Job Summary:
A Senior Researcher is accountable for the execution of research projects. This includes independently executing projects, specifically questionnaire writing, data analysis, and deliverable creation.
Key Responsibilities:
- Serve as a passionate, vocal champion for consumers across client brands.
- Advocate and encourage adoption of research platforms/tools/ways of working for standardization and improved speed of research.
- Contribute to functional innovation and continuous improvement based on business needs, with a grounding in academic and/or industry best practices.
- Support specific elements of a functional roadmap that establishes a suite of consumer research products designed with the business questions in mind and ensuring the ability to scale.
- Collaborate with client leads and leadership within the pillar to create and improve research products.
- Execute research that includes standard inputs/outputs across the research process (i.e. brief, survey/discussion guide, analysis code, deliverable, QA).
Qualifications, Skills, and Experience:
- Understanding of the research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects.
- Ability to leverage or learn one or more research-related software/tools (e.g. SPSS, R, Python, Forsta, Qualtrics, SurveyMonkey, Lighthouse Studio, etc.).
- Familiarity with various data types and exposure to effectively integrating data to deliver insights.
- Experience in identifying opportunities to automate a process and doing so in a way that is scalable.
- Ability to identify business questions/needs that are candidates for consumer research.
- Strong interpersonal and communication skills.
- Strong analytical, problem-solving, and critical thinking skills.
- Ability to navigate a quickly evolving and at times, nebulous environment.
- Ability to work in a highly collaborative environment.
- Self-motivated.
Education:
- Bachelor’s degree or equivalent, ideally in business, social sciences, psychology, or analytics/statistics.
- 6+ years of industry experience.
Special Requirements
AI-based pre-screening with 79 questions via video within a 15-minute time limit. LinkedIn profile required.
Compensation & Location
Salary: $60,000 – $120,000 per year (Estimated)
Location: Cincinnati, OH
Recruiter / Company – Contact Information
Email: j@vyzeinc.com
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