NEWPosted 4 hours ago

Job ID: JOB_ID_4087

Job Description

We are looking for an experienced Hightouch SME to support our client’s migration from SFMC SQL-based segmentation to Hightouch for audience creation, customer unification, and activation. The ideal candidate will have a deep understanding of data schema design, identity resolution, trait/attribute creation, and audience building workflows within CDP platforms.

Responsibilities:

  • 1. Data Modeling & Unification
    • Design and implement data models and schemas within Hightouch to support customer unification and downstream segmentation.
    • Configure and optimize identity resolution and data unification workflows. Translate existing SFMC SQL-based logic into Hightouch’s data modeling framework.
  • 2. Trait / Attribute Creation
    • Build traits in Hightouch (equivalent to Calculated Insights in Salesforce Data Cloud).
    • Define and maintain derived fields, computed attributes, and customer-level metrics.
  • 3. Audience Segmentation & Migration
    • Create audiences/segments in Hightouch using relevant filters and business logic.
    • Migrate existing SFMC SQL segments into Hightouch gradually, ensuring functional parity and improved efficiency.
    • Address Hightouch limitations with creative solutions and optimized workflows.
  • 4. Collaboration & Platform Support
    • Work directly with Hightouch platform support when required for troubleshooting or advanced feature enablement.
    • Partner with client architects and business teams to understand segmentation needs and translate them into scalable Hightouch configurations.
  • 5. Enhancement & Configuration Management
    • Enhance the existing Hightouch setup to support additional segments, traits, and data sources.
    • Implement best practices across ingestion, modeling, trait creation, and audience activation.
  • 6. Documentation & Governance
    • Develop complete documentation for data models, schemas, traits, workflows, and segment logic from scratch.

Technical Skill:

  • Strong experience with Hightouch (Mandatory) – data modeling, traits, audiences, destinations.
  • Expertise in SQL and prior experience building audiences in Salesforce Marketing Cloud (SFMC).
  • Solid understanding of CDP concepts, including: identity resolution, customer unification, segmentation & calculated insights/traits.
  • Experience with data architecture and designing scalable schemas.
  • Familiarity with Salesforce Data Cloud concepts is a strong plus.

Preferred Qualifications

  • Hands-on experience with Hightouch in an enterprise environment.
  • 6-9 years of experience in data engineering, marketing technology, or CDP platforms.
  • Experience migrating segmentation logic from legacy systems to modern CDPs.
  • Background in Salesforce ecosystem – Plus.

Special Requirements

Visa status during entry (mandatory)(Exempt for USC/ GC)

Compensation & Location

Salary: $75 – $110 per year

Location: Remote

Recruiter / Company – Contact Information

Email: vineeth.p@nityainc.com

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