A channel’s next impression is the channel teaser / trailer. A viewer’s eye has already into the channel’s header picture now, is hopefully intrigued, and has an thought of what the channel is about and why it issues. Their eye then drops to the subsequent asset on the web page: the channel trailer. It’s vital that this video is geared for viewers in your audience who’ve by no means heard of you earlier than or who perhaps have solely seen of 1 or two of your different movies. Suppose, “What does this individual must see and listen to about my worth proposition with a view to be enticed to subscribe to my channel?”


The channel trailer ought to be round 30 seconds lengthy (1 minute max).

Right here’s a top level view to comply with:

■ First, deal with the audience. Assist them really feel, “Sure, this individual is speaking to me.”

■ Then pitch the worth proposition, together with what the channel is about and why it issues.

■ Point out your posting schedule so viewers know what number of video’s they’ll be getting and when to verify again for brand new content material.

■ Lastly, finish with a robust call-to-action to subscribe

Write a stable script and plan to make use of loads of b-roll, clips from previous movies, and any visuals that can reinforce your channel’s worth for the audience. It’s additionally vital to consider the title and outline textual content of that video. Each will seem to the best of the video when it’s displayed in your channel. They need to be written to strengthen the pitch you’re making to non-subscribed viewers. Craft the title to tease the general worth of your channel on your audience, and within the description textual content embody the identical 4 components listed above for the channel trailer.


■ In case you haven’t already created a channel trailer, write a script, plan your pictures, arrange a number of b-roll clips from previous movies, and get it revealed.

■ If you have already got a channel trailer, return and watch it from the attitude of a first-time viewer in your audience. Higher but, discover somebody in your audience who’s by no means been uncovered to your movies earlier than. Present them your channel trailer and get their suggestions on it primarily based on the 4 speaking factors above.

■ Additionally, consider the video’s title and outline textual content. Something to tweak and replace primarily based on what you’ve learn right here?

■ In case you have monetization enabled on your channel trailer, disable it. You’re not attempting to generate income from this video — you’re attempting to transform viewers into subscribers. If a possible subscriber watches your trailer to know extra about you, don’t make them sit by way of an advert first.