Job ID: JOB_ID_6536
Role Overview:
We are looking for a Product Manager focused on Growth & Lifecycle to drive user acquisition, activation, engagement, and retention. This role will leverage data-driven experimentation and tools like Amplitude and Braze to build impactful user journeys and optimize product experiences. The ideal candidate will have a strong understanding of user behavior, CRM, and engagement strategies, with a proven track record in product management or growth roles.
Key Responsibilities:
- Define and execute growth and retention strategies across the user lifecycle stages.
- Analyze user behavior, funnels, and cohorts using Amplitude.
- Design and launch targeted lifecycle campaigns (push, email, in-app) via Braze.
- Own the A/B testing roadmap and experimentation framework.
- Collaborate effectively with engineering, design, marketing, and data teams.
- Identify drop-off points and optimize activation and retention funnels.
- Translate insights into actionable product features and improvements.
- Track and report on key performance indicators (KPIs) such as Daily Active Users (DAU), Monthly Active Users (MAU), retention rates, and Lifetime Value (LTV).
Requirements:
- 3-7+ years in Product Management, Growth, or Lifecycle roles.
- Hands-on experience with Amplitude (funnels, cohorts, event tracking).
- Strong working knowledge of Braze (segmentation, campaigns, journeys).
- Proven experience with A/B testing and experimentation frameworks.
- Strong analytical skills; SQL proficiency is a plus.
- Understanding of user behavior, CRM, and engagement strategies.
- Excellent stakeholder management and communication skills.
Preferred Qualifications:
- Experience in consumer apps, fintech, e-commerce, or SaaS industries.
- Familiarity with Customer Data Platforms (CDPs), attribution tools, and marketing automation platforms.
Employment Type:
Contract
Compensation & Location
Salary: $70 – $90 per year
Location: Remote
Recruiter / Company – Contact Information
Recruiter / Employer: Envision Tech Solutions
Email: ya.prakash@envisiontechsol.com
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