Job ID: JOB_ID_224
Role Overview: Salesforce Marketing Cloud Specialist
As we move into 2026, the landscape of digital communication has evolved to require hyper-personalized, data-driven interactions. We are seeking a highly skilled Salesforce Developer specializing in Marketing Cloud to join our Orlando-based team. This hybrid role is designed for a professional who thrives at the intersection of technical development and marketing strategy. You will be responsible for the end-to-end execution of complex email marketing campaigns that leverage the full power of the Salesforce ecosystem.
Detailed Responsibilities
- Campaign Architecture: Plan, execute, and optimize sophisticated email marketing journeys. You will manage the technical setup of triggers, automations, and data extensions to ensure seamless delivery.
- Technical Development: Utilize HTML and CSS to build responsive, mobile-first email templates. You will be expected to troubleshoot rendering issues across various devices and email clients using tools like Litmus.
- Scripting and Personalization: Implement advanced personalization using AmpScript or similar scripting languages to create dynamic content blocks that resonate with diverse audience segments.
- Data Integration: Work closely with the technical email team to enhance data flows. A basic understanding of SQL is required to query data extensions and manage audience segmentation effectively.
- Performance Analytics: Proactively analyze campaign metrics. You will use Google Analytics and Adobe Analytics to track engagement and provide actionable insights to leadership.
- Strategic Collaboration: Align with digital marketing stakeholders to maintain a comprehensive email calendar, ensuring all communications are timely and relevant.
- Compliance and Quality: Ensure all campaigns adhere to global compliance laws, including CAN-SPAM and GDPR, while maintaining a rigorous commitment to quality and detail.
Technical Ecosystem and Tools
The ideal candidate will have hands-on experience with Salesforce Marketing Cloud (SFMC) and familiarity with other enterprise platforms such as Responsys or Silverpop. You will utilize Jira for project management and collaborate within an Agile framework. Experience with Movable Ink for real-time personalization and SparkPost for deliverability optimization is highly preferred. This role requires a strategic mindset focused on business outcomes, moving beyond simple execution to drive innovation in how we communicate with our customers.
Work Environment
This is a hybrid position based in Orlando, FL. The schedule requires on-site presence from Monday through Wednesday, with remote flexibility on Thursday and Friday. This structure fosters team collaboration and creative brainstorming while providing the balance of remote work. Candidates must be local to the Florida region and possess a valid LinkedIn profile for professional verification.
Special Requirements
Must have LinkedIn; Must be local to FL; Hybrid schedule (Mon-Wed onsite); PV W2 only.
Compensation & Location
Salary: $115,000 – $165,000 per year
Location: Orlando, FL
Recruiter / Company – Contact Information
Recruiter / Employer: Vyze Inc
Email: vishal@vyzeinc.com
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