Job ID: JOB_ID_3183380
About the Role:
We are seeking a highly execution-focused SEO Lead to manage and elevate organic performance across our product portfolio. This role is hands-on and operational, responsible for maintaining top SEO health scores across properties while evolving our search strategy toward GEO (Generative Engine Optimization) and AIO (AI Optimization). The ideal candidate will have strong experience working within enterprise CMS environments such as Crownpeak, deep expertise in technical and Product SEO, and a proactive approach to identifying and resolving issues early in the development lifecycle. This is a long-term contract opportunity with a preference for local candidates in Almedia, CA, though remote work is also considered.
Key Responsibilities:
- Technical SEO & Platform Governance: Manage SEO performance across client web properties using Crownpeak CMS. Create, track, and raise SEO tickets to ensure issues are resolved promptly. Maintain top SEO health scores across all managed websites. Partner with development teams to ensure SEO best practices are implemented in the Dev environment before production release. Ensure structured data, schema markup, internal linking, canonicalization, metadata, XML sitemaps, and site speed optimizations are correctly implemented. Conduct regular technical audits and recommend corrective actions.
- SEO Execution (Not Strategy-Only): Execute on-page optimization including meta titles, descriptions, headers, keyword alignment, and content structuring. Optimize content for search intent, medical/compliance guidelines, and user experience. Drive implementation of SEO fixes—not just recommendations. Work cross-functionally with marketing, compliance, and IT teams to operationalize SEO updates.
- Tool Utilization & Monitoring: Leverage SEMrush (SEMrush) for keyword tracking and competitive analysis, technical site audits, and backlink monitoring. Early detection of SEO issues and ensuring fixes are validated in Dev prior to Prod deployment. Establish dashboards and regular reporting on SEO KPIs.
- Evolve SEO to GEO / AIO: Lead the transition from traditional SEO to GEO (Generative Engine Optimization) by optimizing for AI-driven search engines and generative responses. Drive AIO (AI Optimization) by ensuring client content is discoverable and cited in AI-powered platforms and search experiences. Adapt content architecture to align with AI-driven search patterns. Implement schema and semantic enhancements to support AI indexing and generative results.
- Content Collaboration: Manage and guide one full-time content author dedicated to SEO updates. Provide keyword briefs, optimization frameworks, and structured content requirements. Ensure SEO-aligned content updates are executed accurately and efficiently. Monitor content performance and iterate for continuous improvement.
Required Qualifications:
- 6-10+ years of hands-on SEO execution experience.
- Strong proven expertise in Product SEO/GEO, with a preference for Health and life sciences Products.
- Strong experience with enterprise CMS platforms (Crownpeak preferred).
- Proven track record maintaining high SEO health scores across multiple websites.
- Deep understanding of Technical SEO, Core Web Vitals, Structured data & schema, Crawl/indexation management.
- Experience working in regulated industries (Healthcare/Medical preferred).
- Proficiency with SEMrush and similar enterprise SEO tools.
- Experience collaborating with development teams in Agile environments.
- Strong analytical skills and ability to translate insights into execution.
Preferred Qualifications:
- Experience working with large enterprise organizations.
- Exposure to AI search ecosystems and generative search optimization.
- Familiarity with SEO governance frameworks across global site portfolios.
- Experience managing junior SEO or content resources.
Special Requirements
Only local candidates preferred. Remote considered. Experience in regulated industries (Healthcare/Medical) preferred.
Compensation & Location
Salary: $70 – $90 per year (Estimated)
Location: Almedia, CA
Recruiter / Company – Contact Information
Recruiter / Employer: Hanstaffing
Email: suryakantpandey@hanstaffing.com
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